Classic Beauty Supply is a wholesale distributor dedicated to providing more than just remarkable products to salon professionals. As a family-run business, we know how hard it can be to keep up with a changing industry. So our mission is simple: Be there to support salon professionals throughout their business journey. With top-tier education and exceptional customer service, we are devoted helping stylists to grow their craft.

Founded in 1990 by David and Janice Henderson, Classic Beauty Supply is committed to salon professionals. We partner with the top salon-exclusive brands to ensure product performance and business success. In an industry that is always evolving, you can trust our classic approach to partnership to help your business grow.

Classic Beauty Supply distributes a variety of premium products in Missouri, Kansas, Arkansas, Oklahoma and Texas. Our headquarters is located in Bolivar, Missouri. We also have store locations in Springfield, Missouri and Wichita, Kansas.


A Classic Take on Leadership

In 2018, Jera Shive, a close family friend of the Hendersons, became Classic Beauty Supply’s owner and CEO. Employing her expertise in corporate finance and a love for the salon industry, Jera takes a stylist-first approach to leadership.

Having grown up in Bolivar, Missouri, Jera is passionate about local businesses. Her love for her family and friends is at the heart of everything she does at Classic Beauty Supply. She strives to build a personal relationship with everyone and make them feel like family. Jera continues to work closely with the Hendersons to provide our clients / stylists / partners with a truly classic experience.